Brands nowadays play a very important role in the contemporary trends. Brands have spread an effect to standardize various elements in our regular everyday life. People are always in craze to purchase things affiliated under the so called brands. This has led to the decline of the not so well-known companies and their products which are not “branded”. Even a few years ago, buying things from the brands were not so important to maintain social standards. People were not even aware of the existence of the brands. With the progress in time, people started becoming skeptical of the things they use and questioned the quality over quantity and price. A few people claimed that branded products are of the equal quality as the non-branded ones with much increased price. Others found that the branded products are better in quality and that suffices the price given on the price tags. Thus started the rise in the purchase of the branded products and choosing them over local companies.
The brand itself has become the trend
Whatever you wear or buy for use, the first question you face nowadays is, “Of which brand? Is it branded?”. You are judged according the brand you choose nowadays. People brand you for the brand you choose. For example, if one wears a dress from Vero Moda to a party and another one wears a simple dress picked up from a local shop, people look the two with different impressions. One is thought of maintaining a high standard. The other does not have much impression on the people. It would rather be framed this way that brands are stuck so much in the minds of the people that people have been oblivious of anything beyond brands. While analyzing the effect of brands upon all contemporary trends, you may find that the brand itself rules the trend. Being branded is being trendy. On this day, you are trendy because you are wearing a branded garment. This so called trend of wearing branded garments has led to the rise of more brands. Companies are pouring huge amounts of money to make their brands more well-known. Therefore, somehow capitalism and elitism is still on the rise.
Quality over quantity
Nevertheless, a few brands sell products of commendable quality which suffices the price marked on them. With evolution, man has surely been blessed with the capability to think and judge for his betterment. Therefore, when so many people are rushing to purchase branded products, there must be something different and better in the branded products. Honestly, people still go for street shopping or shopping in flea markets to grab many things at cheaper cost but still keep an amount of money apart to buy that branded dress that they desire to wear at a certain party. They cherish their purchase too. The brands have been on the rise more because companies afford celebrities to endorse the brands. Hence, brands affect the contemporary trend a lot more than people can comprehend.