Would you have thought that clothes could get green too?
Eco friendly clothing is fast catching on in Singapore.
As people are getting more Eco-conscious labels are fast getting green.
Etrican is one such Eco-friendly brand. It was in the sidelines till recently but is now making a mark as an Eco-friendly label.
High street label Zara rolled out green collections recently, with clothes made from recycled wool, organic cotton and tencel , made from wood pulp!
Matter, which sells printed clothing made by artisans in India, has trebled its business since it opened two years ago.
Singapore multi-label store Touch The Toes, which sells sustainably made yoga apparel and accessories, has seen demand jump by 350 per cent over the past three years. Green labels seem to be raking it up.
The trend is catching on. More shoppers are going green and stores are rushing to meet this demand. It seems that Eco-fashion
According to a Forbes report in December last year, the clothing industry accounts for 10 per cent of global carbon emissions and remains the second-largest industrial polluter, after oil.
Activist groups such as international environmental group Greenpeace have actively campaigned for clothing companies to stop releasing hazardous chemicals during the manufacturing process. These chemicals can be substituted with safer alternatives.
The production of synthetic fibres also emits gasses such as nitrous oxide, known to be 300 times more damaging than carbon dioxide – a contributor to global warming. Other chilling facts include how polyester fibre takes more than 200 years to decompose.
Eco-fashion is a broad term used to define fashion products that have been made in a way that takes into account not only the environment, but also the working conditions of those involved in making them.
This includes clothes that are made with fabrics such as organic cotton and linen produced without the use of pesticides or fertilisers.
Clothes made without any potential harm to the environment also include those made without the use of harmful dyes or bleaches. The untreated waste waters from dyeing and bleaching can pollute the waters and cause health problems in those living nearby.
Eco-friendly clothing also include clothes which have been made without the exploitation of workers, where people have been paid fairly for their work and skills, and who work in safe, healthy and hygienic conditions.
Consumers are generally becoming more eco-conscious and aware of how their lifestyles can impact the natural environment.
Shoe label Toms seeks shoes made with vegan materials instead of traditional leather.
British luxury brand Stella McCartney is very mindful of the environmental impact of textile mills.
Of-course, this is all due to the efforts and campaigning by activists to make people aware of how the environment in which we live and breathe is harmed and how we as consumers can do our little bit towards preserving it for ourselves and for future generations.
The efforts are now paying out as eco-friendly apparel becomes more readily available on the market.
This aside, eco-fashion is also taking off in Singapore because, well, it is becoming more fashionable.
Major fashion retailers such as Italian fashion company Benetton Group and H&M are promoting sustainability, and eco-friendly fashion which is stylish and desirable.
It seems that the trend is here to stay. With more variety and competitive pricing, consumers are likely to buy more of such products.