With the fashion retail industry conquering new heights with every passing day, and innumerable brands fighting it out for attention in the social media and online portals, any novice who dreams of making it really big in the domain of fashion retailing must plan his moves well. While some of the top labels are getting wealthier by the hour, there are others who are literally struggling to get noticed by the masses. It can be concluded that are a few fundamental strategies which are responsible for the stark difference between the former and the latter segments. In order to get the first taste of success, an online fashion retailer must follow a set of guidelines. Novelty matters It is an absolute necessity for any online fashion retailer to come up with new ideas and making use of them in their products. When you want to get noticed in a world of cut throat competition where hundreds of other brands like yours are offering similar products, only a new concept can draw attention towards your brand. Fashion conscious public are always willing to innovate and experiment with new ideas, and you can quench their thirst with your creativity. Simply adding products to your list is not enough. You must know how to launch your new collection so that it looks fresh to your visitors. The right marketing strategies You might consider adding a section pertaining to the products related with one particular kind. This is used very commonly by the online fashion retailers to widen the choices of their customers so that they might think of buying more stuff of their taste. Most successful online retailers have the provision of getting their customers registered. Besides storing the customers’ whereabouts, efforts should be put in to involve the customers in the community and make them feel comfortable. Emails and newsletters can be used for recommending new products consistent with their purchasing habits. Satisfying your customers Customer care has a very significant role to play in the online fashion retail industry. It is not only about taking orders and delivering products, but also helping customers select the apt styles. Helping them to get the right fit and solving their size related issues by free return policies is essential for retention of customers. Packaging your product in an attractive manner using materials of superior quality, enhances their perceived value. Conducting surveys and requesting customers to review the products that they purchased from your online store would give you scope for improvement.